Conceive, Execute & Measure Social Media Marketing
Kevin Nalty has a unique perspective of social media as a prominent “weblebrity” and experienced marketer. Nalty is one of the most prolific online-video “stars” with more than 800 videos seen more than 110 million times. But he also has more than dozen years of marketing experience -- which included new-media roles at Johnson & Johnson, 3 years as a Product Director at Merck, and a background that includes digital agencies, big-5 consulting, and television and radio.
Examples of Client Engagements
- Fox: Via Hitviews, Nalty helped Fox promote "Fringe" and "Lie to Me" through online video "stars" with large audiences. The result was more than 6 million views, helping the broadcaster with its most succesfull debuts of the new shows. Two of Nalts videos surpassed one-million views each.
- Mentos: Nalty was one of the first online-video stars to be asked by Mentos to create a series of videos. Nalty's entertaining and sponsored videos were seen more than 500,000 times.
- Coke & Cox Communication: Nalty has educated marketers at Coke and Cox Communication in Atlanta, helping them understand efficient and productive ways to promote.
- Holiday Inn & Crowne Plaza: The hotel chains asked Nalty to promote large agency programs, and his collection of videos drove more views than significant media spend.