Anyone can tell you how important social-media is, and bombard you with tactics. They may answer the question “why,” and “what,” but often fail to address the “how.” As a former product director, Nalty knows what works and doesn’t, and helps brands identify high-impact, low-risk places to start.
- Strategic Selection: There's a lot of noise in social media. Nalty helps clients monitor, engage and measure the appropriate social-media forums (YouTube, FaceBook, MySpace, Twitter, etc) where your customers, prospects and competitors are engaging. He offers a strategic perspective, but doesn’t stop with Powerpoints. Nalty helps deploy exciting online programs that entertain, educate and engage people.
- Impact Not Buzz: It's not about the "buzz," getting commercials viral or branded Facebook pages. Nalty establishes success metrics with clients that are meaningful and drive sales-- boosting awareness, engagement, brand attributes and consumer intent.
- Mobilizing Organizations. Companies need to be flexible and fast in the age of "conversational media." Where appropriate, Nalty helps companies create organization policies and communication to provide a foundation for deploying. He helped design social media guidelines at Johnson & Johnson, and has educated employees from such companies as Coke and Cox Communication. He is passionate about helping ensure coordination and communications across marketing, agencies, legal, public affairs, and eBusiness.
- Playing Nice. As a former product director, Nalty knows how to add value within complex relationships between brands and agencies. He and his partners stay away from what’s working well, and doesn’t build websites, buy media, or act as an "agency of record." We know what it means to be a healthy contributor to teams with multiple internal and external stakeholders.